First it begins like one of those very emotional car ads, then it has a very short sequence of a very low-budget scary movie and then it switches to the real message in this movie - the attempt to market the marketing. The movie is done by the Institute of Marketing at the University of Berne - where I studied before my bachelor. Therefore I have some insights and the strange part about this youtube sequence for me is the following:
1. first student statement - first part: I decided to study in Berne because of the good reputation
Ok, for me the reputation (related to business studies!) of my former university is neither good nor bad. It´s average. If you ask students from other universities in Switzerland they even might say that there´s a reputation of acquiring a degree with not so much effort.
2. first student statement - second part: It´s a good feeling to know that I study in the capital of Switzerland
How is the education itself and the quality related to the simple fact that the university is in the capital of a country?
3. Why does Prof. Harley Krohmer have to mention that the lecture is based on "this book" and he´s not showing it fully? Well if he doesn´t say which book it is, there´s no value in this sentence. If he mentions the title, everyone realizes that it´s self-marketing because he wrote it on his own. Well he´s not unique in selling his book as an obligatory reading for his own lecture. Many other Profs do this as well...
4. It´s strange that the 2 students talking on camera happen to be working for the institute (or were former employees). The credibility even gets higher when one of them says that Prof. Krohmer and his assitants have a good "access" to the students. What´s the keyword - aaah yeah, self-praise...
5. They put this video on youtube. They wanna do some marketing. The university wants to attract students from abroad as well. So, why do they let the people speak in swiss german?
So far so good. That was the first part. Now something else, I happen to know. There was an "article" on a news show in swiss television (10vor10) about the high salary of top managers. In the second part, they do an interview at University of St. Gallen (where I study now). Sometimes after around 5.30" they say that still it is important for students, that they earn a lot after studying. They ask this lady why she´s studying in St. Gallen. She says because I like it and of course because of the future salary.
So, question: Are statements really what students think? Well in her case I don´t know if it was the truth, but I know the following fact: Reporters from the tv station were wandering around and asking girls, if they were willing to say "I´m studying here because I want to earn much/more afterwards". Well, is this the journalism I´d like to get if I watch news shows? Is it reflecting the truth? For me - No...
1. first student statement - first part: I decided to study in Berne because of the good reputation
Ok, for me the reputation (related to business studies!) of my former university is neither good nor bad. It´s average. If you ask students from other universities in Switzerland they even might say that there´s a reputation of acquiring a degree with not so much effort.
2. first student statement - second part: It´s a good feeling to know that I study in the capital of Switzerland
How is the education itself and the quality related to the simple fact that the university is in the capital of a country?
3. Why does Prof. Harley Krohmer have to mention that the lecture is based on "this book" and he´s not showing it fully? Well if he doesn´t say which book it is, there´s no value in this sentence. If he mentions the title, everyone realizes that it´s self-marketing because he wrote it on his own. Well he´s not unique in selling his book as an obligatory reading for his own lecture. Many other Profs do this as well...
4. It´s strange that the 2 students talking on camera happen to be working for the institute (or were former employees). The credibility even gets higher when one of them says that Prof. Krohmer and his assitants have a good "access" to the students. What´s the keyword - aaah yeah, self-praise...
5. They put this video on youtube. They wanna do some marketing. The university wants to attract students from abroad as well. So, why do they let the people speak in swiss german?
So far so good. That was the first part. Now something else, I happen to know. There was an "article" on a news show in swiss television (10vor10) about the high salary of top managers. In the second part, they do an interview at University of St. Gallen (where I study now). Sometimes after around 5.30" they say that still it is important for students, that they earn a lot after studying. They ask this lady why she´s studying in St. Gallen. She says because I like it and of course because of the future salary.
So, question: Are statements really what students think? Well in her case I don´t know if it was the truth, but I know the following fact: Reporters from the tv station were wandering around and asking girls, if they were willing to say "I´m studying here because I want to earn much/more afterwards". Well, is this the journalism I´d like to get if I watch news shows? Is it reflecting the truth? For me - No...
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