Today at university I got this graduate package which comes as a sort of announcement for Forum HSG (aka. Career Days). Well, I was pretty astonished when I took out a letter from our Dean and read the following stuff:
The term "HSG-graduate" is an academic seal of approval with international reputation (in German: ein akademisches Gütesiegel von Weltruf) - not only in business sciences.
And further down it said:
Carrier and ambassador of those values are you as a graduate. The HSG-Degree in your CV arouses certain expectations on your future employers side: You should perform in your occupation at a world-class level, indeed!
Well, I have to say, that sounds very interesting, but it gets better if you combine it, with what I just heard yesterday in my class about corporate communication. There we were told, that there should NOT be a gap between corporate idendity (that´s the picture you as a company really have at the inside) and the corporate image (that is, how your company is perceived by society). I don´t know, but for me, I´m really not sure about this point... Therefore I was really glad when I read the next statement in the very same letter:
Be aware of your value for the company, but evaluate yourself HONESTLY!
OK, to evaluate it honestly: for me it´s like sending out mixed signals through language and action. A difference between what you´d like to be and what you are. I don´t say it´s bad, really it´s a good level for sure, but still...
When I read this letter this afternoon, I associated it spontaneously with "pinky and the brain". At the end of each episode of this cartoon was the following tagline: "Gee, Brain, what'd you wanna do tonight?" "The same thing we do every night, Pinky - Try to take over the world!"
The term "HSG-graduate" is an academic seal of approval with international reputation (in German: ein akademisches Gütesiegel von Weltruf) - not only in business sciences.
And further down it said:
Carrier and ambassador of those values are you as a graduate. The HSG-Degree in your CV arouses certain expectations on your future employers side: You should perform in your occupation at a world-class level, indeed!
Well, I have to say, that sounds very interesting, but it gets better if you combine it, with what I just heard yesterday in my class about corporate communication. There we were told, that there should NOT be a gap between corporate idendity (that´s the picture you as a company really have at the inside) and the corporate image (that is, how your company is perceived by society). I don´t know, but for me, I´m really not sure about this point... Therefore I was really glad when I read the next statement in the very same letter:
Be aware of your value for the company, but evaluate yourself HONESTLY!
OK, to evaluate it honestly: for me it´s like sending out mixed signals through language and action. A difference between what you´d like to be and what you are. I don´t say it´s bad, really it´s a good level for sure, but still...
When I read this letter this afternoon, I associated it spontaneously with "pinky and the brain". At the end of each episode of this cartoon was the following tagline: "Gee, Brain, what'd you wanna do tonight?" "The same thing we do every night, Pinky - Try to take over the world!"
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